Buoyed by the sale of nearly 1,000 deposits since November, the AFC North champion Bengals are amping up their season ticket campaign by adopting a new pricing structure and enhancing their customer service with the creation of the Season Ticket Member services department.
On Monday the Bengals unveiled their season ticket plans for the 2016 season at Paul Brown Stadium with the club's first foray into the variable pricing model that more than two-thirds of NFL teams use. The Bengals' version offers tickets for the two pre-season games at a lower price than the regular-season games. The seven regular-season games are priced the same, but the tickets for the pre-season games won't be as much with reserve seats ranging from $23 to $62.
With the Bengals playing one of their 10 home games in London next season, season tickets can be purchased for just nine games, meaning season ticket members across the board pay less in 2016 than they did in 2015. According to Monday's press release, the Fan Cost Index reflects that attending a Bengals game is still more than $10 below the NFL average.
And those who do purchase a plan are immediately assigned an account manager from the new Season Ticket Member services department.
"Each Season Ticket Member is going to have a person who is a point of contact and is going to be their voice in the organization," said Duane Haring, the Bengals director of ticket sales and service.
Each account manager is prepared to discuss a wide array of issues with the client, ranging from renewals to parking to the game day experience itself.
"We want to establish a stronger link with our Season Ticket Members because we want to offer a better level of service and we want to bring more value to being a Season Ticket Member," Haring said. "There is going to be more outreach in the days and months ahead."