The Cincinnati Bengals on Wednesday announced an alignment with Fifth Third Bank that brings the 'Hometown Team' and the 'Hometown Bank' together for the kickoff of the NFL season. Fifth Third will be the "Official Bank of the Bengals" and will have a comprehensive presence at Paul Brown Stadium, including ATM service.
"This alliance not only provides an effective and unique way to reach and interact with customers and prospects, but also allows us to further support the community and our headquarters city of Cincinnati," said Bob Sullivan, Fifth Third Bank, Greater Cincinnati, President and CEO. "Our customer base also will have convenient access to ATMs within the stadium."
Fifth Third Bank will reach consumers via signage on the interior and exterior of Paul Brown Stadium, TV/radio/print advertising, online media through bengals.com and more. The implementation of the partnership will begin immediately.
"To the Bengals, forming a relationship with Cincinnati's hometown bank just seems to be a natural," said Bengals executive vice president Katie Blackburn. "We are proud to partner with Fifth Third Bank and we appreciate the leadership role they play in our community."
About Fifth Third Bank
Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $116 billion in assets, operates 16 affiliates with 1,309 full-service Banking Centers, including 100 Bank Mart locations open seven days a week inside select grocery stores and 2,355 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 49% interest in Fifth Third Processing Solutions, LLC. Fifth Third is among the largest money managers in the Midwest and, as of June 30, 2009, has $180 billion in assets under care, of which it managed $24 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at 53.com. Fifth Third's common stock is traded on the NASDAQ National Global Select Market under the symbol "FITB."