The White Bengal helmet, unveiled last week to widespread positive reception on social media, was designed with the biggest stage in mind.
That is why the first ever White Bengal game will be under the lights of Paul Brown Stadium on Thursday Night Football. Cincinnati is set to introduce the look in front of a national audience when it takes on the Miami Dolphins in Week 4 on Thursday, Sept. 29 at 8:15 p.m. ET.
All fans are encouraged to participate in the White Bengal theme by wearing White Bengal gear, which will be available at the Pro Shop beginning Wednesday, July 27.
When the NFL approved the use of alternate helmets beginning in the 2022 season, the revised policy allowed teams to pair a new helmet with their alternate, classic or Color Rush uniforms. The Bengals chose to bring back the fan-favorite Color Rush look.
Cincinnati wore the Color Rush uniform, a white jersey/pant combination featuring black stripes and black lettering, seven times from 2016-20. Paired with the White Bengal helmet, the team will run out of the tunnel on Sept. 29 donning a brand new look at one of the league's most historic and recognizable designs.