P&G Presenting Sponsor of Cincinnati Music Festival

FOR IMMEDIATE RELEASE

The Cincinnati Music Festival Announces Procter & Gamble Partnership

*Cincinnati-based company – P&G – to serve as presenting sponsor of second-largest, annual rhythm and blues music festival in the nation *

CINCINNATI--(BUSINESS WIRE)-- The Cincinnati Music Festival is proud to announce that the Procter & Gamble Company (NYSE:PG) will serve as its presenting sponsor, beginning in 2015. Now in it's 53rd year, the Cincinnati Music Festival has grown into the nation's second-largest, annual rhythm and blues (R&B) music festival, attracting more than 50,000 people from across the country annually with leading R&B, jazz, soul and hip-hop artists. P&G's partnership confirms its significance to the city of Cincinnati and presents an opportunity to establish it as the premier festival in the mid-west.

"Procter & Gamble is delighted to serve as presenting sponsor of the Cincinnati Music Festival," said William P. Gipson, Senior Vice President, P&G Global Diversity and Research & Development, Global Hair Care, Color and Salon Professional. "For the past 53 years, the festival has made great strides in promoting economic, social and cultural development in Cincinnati. We are pleased to participate in an event that is aligned with the purpose, values and principles of our company and brands. We view the Cincinnati Music Festival as an essential event that will continue to uplift and promote diversity within our community."

For 175 years, P&G has touched and improved lives in countless ways, especially in Cincinnati, the home of its global headquarters. This commitment runs deep and begins with their employees who reflect the diversity of the consumers and communities that they serve and live in. Driven by passionate people and a common purpose, the interests of P&G are considered inseparable from the needs of the communities in which they operate, further underscoring the company's goal to inspire a culture that celebrates the diversity that makes all people unique.

The Cincinnati Music Festival Presented by P&G is co-promoted by The Santangelo Group and Ohio Valley Entertainment. Since its inception in 1962 at the Carthage Fair Grounds, the festival has resided at Crosley Field, Riverfront Stadium and Cinergy Field, and now, at the Paul Brown Stadium. Past performers have included Stevie Wonder, Kanye West, Mary J Blige, Robin Thicke, Luther Vandross, Aretha Franklin, and James Brown.

The Cincinnati Music Festival Presented by P&G will take place July 24 – 25, 2015 at the Paul Brown Stadium. Tickets will be available on http://www.ticketmaster.com, beginning Saturday, March 7. The artist lineup will be announced prior to the on-sale ticket date.

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For more information about the Cincinnati Music Festival Presented by P&G, please visit http://www.cincymusicfestival.com.

About Procter & Gamble

P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About The Santangelo Group

The Santangelo Group, led by Owner Joe Santangelo, has promoted or co-promoted the Cincinnati Music Festival at Paul Brown Stadium since 2005. Prior to that, they promoted the Festival as the Macy's Music Festival, the Coors Light Music Festival, the Kool Jazz Festival and the Ohio Valley Music Festival stretching back to 1962. In addition to the Cincinnati Music Festival, The Santangelo Group promotes the Hampton Jazz Festival in Hampton, VA.

About Ohio Valley Entertainment (OVE)

OVE, an arm of the Cincinnati Bengals, is an entertainment company created to co-promote the Cincinnati Music Festival in 2006. In addition to its involvement in the Cincinnati Music Festival, OVE has promoted other events at Paul Brown Stadium, including the 2012 Kenny Chesney/Tim McGraw "Brothers of the Sun" tour.

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