The Cincinnati Bengals are set to take on the Tennessee Titans in the AFC Divisional Round this Saturday..
The response by the Queen City? 'Glowing'.
As one might expect, the fans are excited to see their favorite players take the field this weekend and many of them will be in attendance wearing black and orange.
But, from afar, some local businesses of the Cincinnati and Northern Kentucky area have vowed to show their support in a very 'colorful' way.
This movement is called Light Up Cincinnati and, as the name suggests, these businesses are rooting for the hometown team by illuminating their buildings in orange.
Brent Cooper President and CEO of the NKY Chamber of Commerce: "You'll see the Florence Water Tower and Fort Thomas Tower in Tower Park have turned orange! You'll see NKU's College of Informatics, Newport on the Levee, the Purple People Bridge and The Ark Encounter lit up orange. You'll see the St. Elizabeth Healthcare sign on 75 and so many more. When you walk across the bridge for the game, you'll see the Cincinnati Reds' Great American Ballpark lit up in support of the Bengals! You'll also see places like the City of Bellevue's Entertainment District and Covington and Newport businesses hosting "Bengal specials" and lighting up orange. It's going to be a region-wide pep rally, so join in on the fun!!"
Other buildings and landmarks lighting up include Kings Island's Eiffel Tower, Music Hall's Rose Window, Union Terminal, National Underground Freedom Center, TQL Headquarters, TQL Stadium, Fountain Square, the top of the P&G Twin Towers and the top of the Great American Insurance Building.
Here a some of the best posts in orange, take a look below: