P&G and its brands Tide, CoverGirl, Bounty, Gillette push Bengals ticket sales into end zone

Posted Jan 3, 2014

This Sunday’s 1 p.m. home wild card playoff game vs. the San Diego Chargers is officially a sellout, the Bengals ticket office announced.

This Sunday’s 1 p.m. home wild card playoff game vs. the San Diego Chargers is officially a sellout, the Bengals ticket office announced today.

This purchase by Tide, Gillette, CoverGirl and Bounty enables the game to be sold out and therefore broadcast locally to fans wanting to watch the game on television.

The game will be televised in the Bengals home market on CBS affiliates WKRC-TV (Channel 12) in Cincinnati, WHIO-TV (Channel 7) in Dayton and WKYT-TV (Channel 27) in Lexington, Ky.

P&G and its brands—Tide, Gillette, Cover Girl and Bounty—have stepped up to purchase the remaining available tickets. The tickets will be added to the complimentary tickets Kroger is giving away this weekend to local military families who can attend the game and cheer on the Bengals.

Kroger will distribute the tickets to US Military veterans and Active Duty service members at several store locations in the area. Customers just need to show their Military ID for two FREE tickets to Sunday’s game (while supplies last). The distribution will take place on Saturday, Jan. 4 at the following Kroger store locations:

Location Address Time
BLUE ASH 4100 HUNT ROAD 4-6 p.m.
AMELIA 262 MAIN STREET 10 a.m. - Noon
DENT 5830 HARRISON AVE 1-3 p.m.
ENGLEWOOD 885 UNION BLVD Noon - 2 p.m.

Procter & Gamble, along with its brands, have had a long-standing relationship with the NFL and the Bengals. Iconic brands such as Tide, Gillette and CoverGirl are official products of the NFL.

“We are happy to do our part to help sell out the Bengals game and give back to those who have served us through the military,” said Matt Hollenkamp, P&G Sports Marketing.

“On behalf of the entire Bengals organization, I want to thank Procter & Gamble and Kroger for their great leadership, helping the team and Cincinnati region get the game sold out and on television for everyone," Katie Blackburn, Bengals executive vice president said. "Through the efforts from many of our business partners and fans across the region who stepped forward to buy tickets, our team is sure to have a great homefield advantage Sunday."

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