FOR IMMEDIATE RELEASE; TUES., FEB. 9, 2016
FROM CINCINNATI BENGALS PUBLIC RELATIONS
BENGALS AND CAMPBELL SOUP
TEAM UP TO HELP STOCK
The 2015 partnership between the Bengals and the Campbell Soup Company in the Tackle Hunger program has resulted in the donation of more than 21,000 cans of soup to the Cincinnati Freestore Foodbank.
During the 2015 NFL regular season, Campbell donated 30 cans of soup to the Freestore Foodbank for every tackle made by the Bengals defense. The Bengals’ defense recorded 653 tackles, which translated to 19,590 cans to be donated.
Campbell generously increased that number to 21,600 cans, which equates to more than 43,000 servings of soup. The Tackle Hunger campaign was supported throughout the season by Bengals’ digital assets, radio and social media, including Facebook and Twitter.
“Campbell’s Chunky is very proud to support the Cincinnati Freestore Foodbank’s hunger relief program for a second year,” said Geoff Kuzio, Vice-President, Kroger Customer Team, at the Campbell Soup Company. “In an effort to expand our reach, this year we also partnered with the Bengals in the Tackle Hunger program to help feed hungry families in our local community. We are committed to supporting communities, and this program reminds us that we can all play a role in making real food accessible to those who need it most.”
Katie Blackburn, Bengals Executive Vice-President, said:
“We are excited to be able to partner with Campbell’s to benefit the Freestore Foodbank. The Cincinnati community is fortunate to have a company like Campbell’s with a strong presence in our city, and their contribution is much appreciated. We are glad to have had our defense contributing to the effort of building the donation total.”